Growing Brands

As brands grow, promotions and trade spend can create growth — or destroy value.

We help growing brands make smarter promotion, pricing, and commercial decisions to protect margin while scaling sales.

The Growth Challenge

What starts as a growth engine can quickly become a margin problem.

~20%
of revenue goes to promotions in CPG
59%
of promotions lose money globally
72%
of U.S. promotions lose money

More retailers, more trade activity, more promotional pressure, and more complexity can make it harder to understand which actions are truly creating value and which are quietly destroying profitability.

Strategic Layer

Better Analytics, Promo & Price Strategy.

Brokers help brands execute in market and keep commercial activity moving. We work alongside your broker and your team to bring deeper analytics, industry experience, and sharper decision support.

This helps brands recover margin, improve promotional effectiveness, and generate more impact from commercial activity.

Your Team
Internal commercial decisions
Fundare — Strategic Layer
Analytics · Pricing · Promo Strategy
Your Broker
Market execution & activity
Where We Create Impact

From post-mortem analysis to forward-looking strategy.

Promotions Post-Mortem

We analyze the real impact of promotions by taking into account overstock and cannibalization — helping brands understand what truly created or destroyed value.

Promotion AAA & Simulation

We compare promotional scenarios and help identify the mechanics most aligned with your growth, profitability, and commercial objectives.

Pricing

We model and compare different pricing scenarios to estimate impact and identify the actions that best support your business goals.

Price-Pack Architecture

We help evaluate pack and pricing structures to improve alignment with shopper behavior, profitability, and growth strategy.

Fractional RGM Leadership

Experienced revenue growth managers join strategic sessions to strengthen your team with sharper insights and deeper commercial perspective.

How We Work

Analytics. Advice. Impact.

01

Analytics

We analyze your business performance, available data, and commercial context using strong analytics, scenario modeling, and AI-enhanced insights.

02

Advice

We combine industry expertise, benchmarks, and advanced predictive & simulation modeling to recommend the most impactful commercial actions aligned with your goals.

03

Impact

We help evaluate scenarios, prioritize decisions, and move faster toward actions that improve profitability, competitiveness, and market share.

Take the Next Step

Add the strategic layer your growth needs.

If your brand is growing but promotions, pricing, and commercial complexity are starting to erode clarity and margin, we can help you make stronger decisions with more impact.