We help beer, wine, and spirits companies make better pricing, promotion, and trade terms decisions, market by market and brand by brand.
In beverage alcohol, a price or promotion decision travels through a distributor and a retailer before it reaches the shelf or the back bar. Each tier takes its margin, and the rules change by state and province.
We build the margin stack by tier — supplier, distributor, retailer — brand by brand and market by market, so you can see who captures the value behind every shelf price.
We model price moves, gaps versus competitors, and the ladder between tiers and sizes to estimate the impact on volume, value, and margin before you go to market.
Post-mortems that account for pull-forward, cannibalization, and pantry loading, with a clear keep, fix, or kill call for each promotion.
We review what each dollar of discounts, allowances, and programming actually buys, and where terms can be restructured to pay for performance.
Sizes, formats, and price points designed around occasions and channels, from minis and RTDs to large formats and gift packs.
A simulator your team can use to compare price, promotion, and trade terms scenarios side by side and see the effect on every tier.
Most beverage alcohol companies already have revenue management talent. What they lack is time. We add senior capacity and analytical depth, and leave the process with your team.
Our team has led revenue management inside global beverage companies, including international brewers. We have sat in your seat.
We start with the shipment, depletion, and scan data you already have. You do not need better data to begin; you need a process that uses it.
We document the method, the math, and the routines, so the same process can roll out to the next state, province, or country.
We bring your shipment, depletion, and sell-out data into one view and model how price, promotion, and terms have performed by brand and market.
We combine category experience with predictive & simulation modeling to recommend the price, promotion, and trade terms actions that fit your goals.
We help your team test scenarios, prioritize decisions, and track results, so the next planning cycle starts from evidence.
Tell us which brands and markets matter most, and we will show you how we would map the margin stack and where we would look first.