Experienced Revenue Growth Management leadership

Start with the Big Bang RGM Diagnostic.

A comprehensive 15-week diagnostic designed to uncover the largest pricing, promotion, and profitability opportunities within your organization and deliver the first actionable RGM roadmap.

Schedule a Big Bang Discovery Call Explore RGM Projects

Why companies start here

Big Bang is your primary entry product.

The Big Bang RGM Diagnostic is a comprehensive 15-week engagement designed to uncover the largest pricing, promotion, and profitability opportunities within your organization. It is where many companies begin their Revenue Growth Management journey.

Fundare works directly with your data, starts modeling the fundamentals of your business, understands your company strategy, develops the first RGM KPIs, and applies advanced analytics and AI to generate clarity and your first high-value actionables.

Typical outcome

Strategic opportunity map + first actionables

At the end of the diagnostic, organizations receive a strategic map of where they stand, what the largest RGM optimization opportunities are, and a prioritized first list of actions to begin transforming commercial performance.

Opportunity map across pricing, promotions, and profitability.
First KPI framework for commercial performance.
AI-enabled insight generation and early models.
Roadmap of immediate and medium-term actions.

What the Big Bang includes

Structured analysis, business context, and modeled insight.

The diagnostic is not just a data exercise. It combines data modeling, strategy understanding, KPI design, and AI-enabled analytics to produce commercial clarity.

Phase 1

Data foundation

Work directly with your commercial data and begin structuring the analytical foundation for Revenue Growth Management.

Phase 2

Strategy understanding

Understand the company strategy, commercial priorities, pricing logic, and promotion approach.

Phase 3

Modeling and AI

Develop early models to understand elasticity, suggested prices, demand dynamics, and promotion effectiveness.

Phase 4

Opportunity mapping

Deliver the RGM opportunity map, first KPIs, and prioritized actionables to move the organization forward.

Core analytical questions

What we are looking to understand.

Pricing

Where pricing power exists, where inconsistencies are happening, what price corridors make sense, and what suggested pricing actions may improve outcomes.

Promotions

Which promotions create value, which erode margin, where incremental lift exists, and how promotion design can become more effective.

Profitability

Where profitability is created or lost across SKUs, channels, customers, regions, and how to improve visibility on those drivers.

KPIs and governance

What first KPIs the organization needs in order to begin operating with a more structured and data-driven RGM model.

Typical engagement length: 15 weeks. The Big Bang is intentionally rigorous because it is designed to produce the first serious commercial clarity and the first actionable RGM roadmap.

What comes next

After Big Bang, companies usually move into focused projects or ongoing leadership support.

Once the strategic map exists, organizations can sequence defined RGM projects or continue building capability through fractional Revenue Growth Management leadership.

See RGM Projects Explore Fractional RGM